Inside Sales Representatives

The Inside Sales Department at ANIMART is dedicated to providing our producer partners with top notch service. Our team has the knowledge and skill to respond to the needs of our clients quickly and accurately. We possess real world agriculture experience and have completed extensive training, but we are always working to increase our level of expertise and improve our level of service. We strive to be the best. 

ANIMART has two regionally-based sales teams:

Midwest Sales Team

Katie Kohn- Inside Sales Manager, Midwest/Certified Veterinary Technician 


Katie joined the ANIMART team in 2008. She received an Associate's Degree as a Certified Veterinary Technician in 2003 and worked as a Head Certified Veterinary Technician for 7 years at a pet hospital overseeing veterinarians and vet assistants. Her previous experience growing up on a dairy farm and the knowledge she received from being a Certified Veterinary Technician helps her connect with producers' needs and concerns. She is also a member of the Wisconsin Veterinary Practice Managers Association, INC and Wisconsin Veterinary Technician Association.



Tina Beu -  Inside Sales Representative

Tina Beu

Tina joined the sales team in 2016 and brought with her a wealth of knowledge in animal health. Tina earned an animal science degree from UW Madison, and when she wasn’t in class, she enjoyed working at the UW Veterinary Medical Teaching Hospital and at a small and large animal veterinary clinic. After graduation, Tina worked in the artificial insemination industry for two years as a genetic and reproductive consultant. Today Tina enjoys helping ANIMART customers find solutions that increase profitability for their operation. 



Jenna Gaastra -  Inside Sales Support
Jenna Alme
Jenna joined the ANIMART team in 2016. After earning a degree in agricultural studies from Iowa State University, she put her knowledge to work at her family's farm in Stoughton, WI, and now her fiancé's family farm in Randolph. In her free time, Jenna stays busy as member of the Young Cooperative Leadership Program through Foremost Farms USA and is active in the Stoughton FFA Alumni. Jenna’s agricultural know-how and experience help her relate to the customers she supports. She takes pride in being responsive to producer’s needs because she knows firsthand that the quicker they get their orders in and questions answered, the more productive they can be.


Amanda Krapfl -  Global Sales Support

Amanda Krapfl

Amanda began her career at ANIMART in 2016. Her love for the agriculture industry sprouted from a childhood spent raising and showing horses. Guided by her passion for the industry, Amanda decided to attend UW-River Falls, where she earned a degree in animal science. Amanda is excited to work at ANIMART where she can further enhance her ag knowledge while helping producers grow their business. In her free time, Amanda helps her boyfriend with his family’s dairy farm and is an active member of her local saddle club and FFA alumni association. 


Chelsey Luft -  Inside Sales Representative

Chelsey became an Inside Sales Representative at ANIMART in 2015 after graduating from Lakeshore Technical College with an Agricultural Marketing degree. Her love for the industry began at age 8 in Sheboygan Falls, WI where she started showing cattle in 4-H and then FFA. Her degree and her career have allowed her to continue fueling her passion for agriculture. She enjoys tapping into her knowledge to help producers grow their businesses.



Nicole Meagher - Inside Sales Representative

Nicole joined the ANIMART team in 2013. She enjoys her work in Inside Sales because it enables her to interact with producers and help them find solutions that benefit them. Nicole has been in and around agriculture most of her life. Her love of farming began while spending time at her grandfather's dairy farm. She also worked on a dairy in high school, and now she, her husband and children raise dairy beef calves and steers. 



Erica Reierson -  Inside Sales Representative

Erica joined ANIMART in 2015 after graduating from the University of Wisconsin-River Falls with a degree in Animal Science. Along with her education, Erica uses the knowledge she gained from growing up on a farm in Rio, WI, plus over 10 years of experience managing her own beef herd. Erica is excited to work in an industry that impacted her so much as a child. She is thrilled to be able to help producers in Michigan find solutions and grow their success. 



Courtney Smith -  Inside Sales Support

Courtney started with ANIMART in 2015 after graduating from the University of Wisconsin-Platteville with an Animal Science degree. Courtney knew she wanted to pursue a career in agriculture after growing up on a dairy farm in Hartland, WI. As Inside Sales Support she works closely with Inside Sales Representatives and Territory Managers to help get solutions into the hands of producers.




Liz Vande Berg  -  Inside Sales Representative

Liz became a valued member of the ANIMART team in 2015. She grew up in Brandon, WI where she was surrounded by farms. Her love for animals brought her to University of Wisconsin-Stevens Point where she graduated with a degree in Biology. Before joining ANIMART, she worked at a small and large animal vet practice and was employed by the University of Wisconsin-Madison where she worked with primates. Along with her passion for animals, Liz brings an eagerness to learn more about the industry. She works with and provides new and exciting solutions to hoof trimmers.




Northeast Sales Team

Nicole Groff - Inside Sales Representative

Nicole Groff
Nicole joined the Inside Sales Team in 2017. Working for ANIMART is a natural fit. Her passion for agriculture began at an early age. Growing up, Nicole dedicated 12 years to 4-H and then joined FFA and earned the FFA Keystone Degree and the American Degree. Through her participation in these activities, she realized she could make agriculture more than a hobby. She went on to earn a degree in Animal Science from Penn State and remains active in several agricultural clubs and groups. Nicole is excited to work directly with farmers. She says, "I love working with farmers. You can't find a harder working, more passionate or focus driven group of people."     



Maggie Hoff - Inside Sales Representative

Maggie Hoff
Maggie started working in Inside Sales at ANIMART in 2016. She holds a Bachelor’s degree in Business Management and Marketing from Penn State. During her studies, she worked for a local dairy farm where she met a herdsman who is now her husband. Together they started a herd of Jersey cows in 2012. Maggie especially likes working on their farm’s breeding program and is excited to report excellent scores on the first homebred cow. As a dairy farmer, Maggie understands hard work and is passionate about the industry. She enjoys sharing that enthusiasm with her customers.


Amanda Weister - Inside Sales Representative

Amanda Weister
Amanda began her career at ANIMART in 2017. She has never known a life that didn't include agriculture. Growing up as an active participant in 4-H as well as showing and judging horses laid the groundwork for an agriculturally-based higher education. She attended Penn State, where she earned a Bachelor’s Degree in Animal Bioscience. Before joining the ANIMART team, Amanda worked as a veterinary assistant and then transitioned to veterinary pharmaceutical sales. She is excited to work at ANIMART where she can help foster producers' success as they shape the future of agriculture.